Sacramento, CA – May 4, 2010 – Heavenly Essence, Inc. Creators of Pure’ity Hypo-allergenic Hair Care Products will be presenting their products to the students and teachers of Skyline Beauty School, on Wednesday, May 12th @ 1:30 p.m.
The purpose of this event is to educate the student’s of Skyline about products that will best suit their present and future clients who are health-conscious and/or experience sensitivities to hair care products. At some point in their career, they will encounter a client with sensitivities. What training and information they possess will enable them to assist that client and then direct them to the right products.
“I’m elated to be able to educate the students on products that will best suit their clients who have sensitivities to hair care products,” Darlene said, who’s looking to bring impact into the hair care industry. “It feels good to help the people who are looking to finally have healthy looking hair.”
Based out of Elk Grove, CA, the Pure’ity brand was created by the company’s founder, credentialed cosmetologist Darlene Alexander, and her husband Michael Alexander. Their vision of healthier hair care products was prompted by Darlene’s severe allergies. For years, she suffered from Fibromyalgia and Chronic Fatigue Syndrome caused by exposure to synthetic chemicals and other allergens. After experiencing allergic reactions to a wide range of hair care products, Ms. Alexander was inspired to develop an entirely new, hypo-allergenic line of products.